La Bricout
Digital Marketing Freelancer
Digital Marketer - Sunsella/Vibranelle
Contract: Freelance
Period: January 2018 - August 2018
Company location: Las Vegas, United States
Context:​
Sunsella is an e-commerce website that sells kitchen accessories. Vibranelle (Nutrivee in the past) is a pharmaceutical company specialised in dietary supplements. Both brands belong to Blend E-commerce group. In order to promote a few of their new products like a stainless steel water bottle, they engaged me as a freelancer to implement a specific method of promotion: Creating a contest funnel via Facebook messenger from a new creative Facebook page to their selling point.
Besides this task that involves social media marketing and marketing automation, I did keyword research in order to improve their different paid search advertising, and I worked with influencers to promote their products.
Problem:
How to design and grow an attractive Facebook page from scratch that will be dedicated to one contest for one product?
Execution:
If we take the example of the steel water bottle, BPA and plastic free is a growing trend, meanwhile, all Sunsella products are BPA Free. There are more and more people joining the cause and buying steel or glass water bottles every day. I suggested then to create a Facebook page in accordance with this trend. The Facebook page would first promote the steel water bottle, but it could allow them to grow a real "Be Plastic Free" community and promote other Sunsella products in the future.
Achievement:
443 engagements with the first Facebook ad
Day 2: + 100 contest participants/ + 40% sales.
+ 25% Overall sales
Profitably increased the brand awareness and start the creation of a "Be plastic free" and "Take life lightly" community. Build up a list of 50 influencers and worked with them in order to promote some of Sunsella and Vibranelle's items. In the end, we increased the monthly sales average by 25%.