SEO & SEM Manager - Delbard Frameries

Contract: Freelance
Period: Avril 2020 - Now
Company location: Frameries, Belgium
 

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Context:​

Since. 1935, Delbard is a major player in the gardening market in Europe. Delbard Frameries, in Belgium, hired me to take care of some of their brands' marketing, especially with Search Engine Marketing and Optimisation. 

I am working for:

My main project with Delbard is for their brand Ma Serre En Verre, which is one of the oldest one. They needed me to optimised its Adwords campaigns and to launch its SEO. I have improved their SEO by creating SEO-friendly content and by optimizing some of the old ones. I have also created an SEO-friendly landing page that ranks number one on Google for their targeted keywords, like "serre acd promotion".  

I've also been actively working on Poulailler Bois' SEO. Even though this brand delivers everywhere in Belgium, henhouse is a very local market. As a matter of fact, we had to do some local SEO, with
landing pages and blog articles, in order to appear on local search.  

Execution:​

  • Search Engine Optimization

  • Landing Page Optimization

  • SEO Audit & Reports

  • Search Engine Marketing

  • Content Marketing

  • Email Marketing

 

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Achievement: 

Increased the number of impressions From 11 000 to 66 000 a month

Increased the number of visitors From 400 to 2500 a month