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Digital Marketer - Flowerfox

Contract: Freelance

Period: January - December 2017

Company location: Melbourne, Australia

 

Context:‚Äč

Flowerfox is an e-commerce platform for local florists in Melbourne Australia. The website exists only since 2017 and needed a boost to spark brand awareness and generate more leads.

Problem: 

Due to big online retailers dominating Google, it's not easy for a new business to stand out. The main challenge was to find strategic keywords to push Flowerfox forward on search engines' ranking with a limited budget. 

Execution: 

  • Lead strategic development of Search Engine Marketing campaigns, using long tail keywords targeting customers per area. 

  • Improved the website ranking, traffic and brand awareness with Social Media Marketing.

  • Serve as liaison between IT and marketing departments; effectively define objectives, translate into technical specifications, and devise custom web solutions and desired functionality of an automation marketing strategy.

Achievement

Boost the lead via effective Facebook campaigns

Increase the sales with a new SEM approach

Successfully increased the sales by 34% and the search engine's ranking thanks to our outstanding SEM and SMM campaigns .