La Bricout
Digital Marketing Freelancer
Digital Marketer - Flowerfox
Contract: Freelance
Period: January - December 2017
Company location: Melbourne, Australia
Context:​
Flowerfox is an e-commerce platform for local florists in Melbourne Australia. The website exists only since 2017 and needed a boost to spark brand awareness and generate more leads.
Problem:
Due to big online retailers dominating Google, it's not easy for a new business to stand out. The main challenge was to find strategic keywords to push Flowerfox forward on search engines' ranking with a limited budget.
Execution:
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Lead strategic development of Search Engine Marketing campaigns, using long tail keywords targeting customers per area.
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Improved the website ranking, traffic and brand awareness with Social Media Marketing.
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Serve as liaison between IT and marketing departments; effectively define objectives, translate into technical specifications, and devise custom web solutions and desired functionality of an automation marketing strategy.
Achievement:
Boost the lead via effective Facebook campaigns
Increase the sales with a new SEM approach
Successfully increased the sales by 34% and the search engine's ranking thanks to our outstanding SEM and SMM campaigns .