La Bricout
Digital Marketing Freelancer
Digital Marketer - NIV
Contract: Employee - Apprenticeship program
Period: January 2014 - July 2015
Company location: Lyon, France
Context:​
NIV (Nouvelle Industrie du Vêtement) is a French fashion wholesaler specialised in women clothing and accessories.
Innovative, in 2013 NIV was one of the first fashion wholesalers in France with an e-commerce platform. Because fashion wholesalers receive more than 100 different items a week, it's not easy for them to have an e-commerce website and to keep it updated. Furthermore, in the wholesaler environment, most customer's relationships were very confidential and wholesaler’s clients weren’t used to order their items online.
In 2014, they hired to revamp their website and to develop their digital strategy.
Problem:
How to design a website adapted to NIV customer's needs and change their purchasing habits?
Execution:
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Developed plan with the best user experience possible for the new wholesaler e-commerce website. Managed full project lifecycle: strategy, design, development, SEO, testing, and implementation.
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Created product sheet & information packages including product descriptions, images and pricing. Provided unparalleled, outstanding, caring, personal, 'above-and-beyond' customer relationship management.
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Developed a digital marketing strategy targeting the customers on Facebook, Instagram, discussion forums, etc.
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Because of the special relationship between wholesalers and their customers, we implemented a mobile marketing strategy using Sendinblue.
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Created an online loyalty program with newsletters, contests and rewards for customers
Achievement:
+ 800 Facebook fans
and doubled the number of authentic Instagram users
New E-commerce website with the best UX for a wholesaler
Boost the online sales by 40%
Established a new modern and responsive website for the company with an attractive UX design.
The digital marketing strategy, customer loyalty program and the mobile marketing strategy together reinforced the company’s relationship with their clients and increased the customer base.