Digital Strategist - PHD & KILO

Contract: Freelance

Period: April 2018 - April 2019

Company location: Auckland, New Zealand

Context:

PHD and KILO are two New Zealand Brands oriented towards raw food, cleanse programs, juices and nuts. I handled the weekly newsletters, the search engine marketing and social media strategy for both brands.

Execution:

Created appealing and trendy weekly Newsletter content to promote our brands indirectly.
Planned, designed and optimised Facebook ads and remarketing ads, implementing different strategies (video ads, customer reviews/stories ads, dynamic product ads...)
Planned, designed and optimised Google ads and remarketing ads, implementing different strategies (Keywords, priority campaigns...)
Produced weekly/monthly reports about for Facebook and for Google Ads.